TECHNOLOGIST. FOUNDER AND CTO OF APEXIVE. PILOT. MUSICIAN
Never mistake activity for achievement
This mindset pushed Alexis to accomplish many firsts. Born in the USSR, he wrote his first computer program at age 12. At 16, he spearheaded internet development in Ukraine, bringing the internet to the region for the first time. Soon after, Yushin was called to The Netherlands to work at one of the country’s first internet service providers. He created NSD, a foundational program running on thousands of servers. Chances are, you’ve come across one of his programs.
Yushin is currently the founder and CTO of Apexive, a rapid software development agency.
ABOUT ALEXIS
Founder & CTO
Alexis founded Apexive in 2003. He got tired of seeing traditional development agencies make intentional errors at the expense of the non-technical crowd. He wanted to do things different, based on the belief that transparency triumphs. He built Apexive on an ethical business model and leads his team to create future-proof software, fast.
Pilot & Instructor
After years of driving the Dutch tech landscape forward, Yushin found a new side passion: piloting. He flew for Turkish Airlines, piloted private jets, and served as captain for Scandinavian Airlines. He got his instructor license so he could teach others to do the same. Today, Yushin instructs future pilots in a flight simulator and small planes at his home base in Puerto Rico
Music & Kitesurfing
Somewhere in between piloting and software building, Alexis dove headfirst into the music world and dreamed of being a rockstar. Music is still a big part of his life. When he’s not building software, he’s either kitesurfing or skydiving. What’s life without some thrill?
ALEXIS’ STORY
A founder and CTO with an unconventional story, a dash of edge, and a firm belief that activity and accomplishment are not the same thing.

1977
Born in Simferopol, Krym (What used to be the USSR)

1990
At age 12, he wrote his first computer program.

1991
Completed a University exchange in the United States at 13.

1994
Spent his mid-teens bringing the internet to Ukraine. Spearheaded internet development in the country.

1997
Moved to The Netherlands at 19 to work at the country’s first internet service provider. Created NSD, a foundational program that runs on thousands of servers worldwide.

2003
Opened White Willow before later rebranding it to Apexive.

2007
Flew Airbus A320 for the first time as First Officer for Wizz Air.

2015
Served as captain for Turkish Airlines.

2018
Piloted private jets such as Gulfstream and started contracting as captain for Scandinavian Airlines.

2019
Rebranded White Willow to Apexive. Pushes rapid software development to give startups and companies products in weeks, not months.
Latest Projects
Apexive
The Apexive team is always up to something big. Dive into their latest projects.
Djangoflow
Djangoflow is an open-source framework Alexis built with his team. It contains ready-to-use modules that make rapid cross-platform app development possible.
Let’s Connect
Work with Apexive
Founded in Amsterdam in 2003, Apexive is a leading boutique software development agency that turns bold ideas into future-proof tech products—in weeks, not months. ​See our full range of services here​.
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